So what does baseball have to do with sales? Well the story of Moneyball tells how an analytical, evidence, and metric based approach was used to achieve success. It also happens to be the story of how the Oakland Athletics transformed their team by re-evaluating traditional baseball strategies that lead to wins. The A’s came up with a new strategy based upon the resources that were available to them. One of the approaches of their new strategy was to recruit under-valued players in the league. This saved them money, but still put them in a good position because even though the players were not highly sought after, they were still good. This new strategy paid off by taking the team to the playoffs in 2002, 2003, 2006, 2012, 2013, 2014 and 2018. The Secret to Moneyball Success The A’s identified and broke down key processes and the metrics required to understanding those…
In my 40 years of working with technology and the last six spent providing Digital Marketing services to small industrial clients I have learned that investing in sales and marketing technologies is not in the forefront of most of my clients minds.
A lot of companies are trying to hire full-time digital marketing help. Is an in-house team the best way to go?