It’s 2021 – Do you Know Where Your Customers Are?
If your customers are like the majority of consumers in America, they’re on social media.
Social media dominates online user activity these days. According to social media management experts HootSuite, 82% of North Americans over 13 are using social media for various activities, with 90% of consumers between 18-29 onboard.
Importantly, 52% of online brand discovery is happening in public social feeds, with strategic social media spending (ads) forecast to increase by 20% to $43 billion USD in 2020. Lastly, 72% of B2B marketers who use paid channels online (banner ads, remarketing, Google Ads, etc.) already used paid social in 2019. Websites will always be essential, but social media is where the action is for quick buzz and easy reach.
Keep Your Audience Informed
Whether you’re communicating professionally on LinkedIn, presenting your wares on YouTube, engaging communally on Facebook, promoting factually on Twitter, teasing visually on Instagram, or trying-out the numerous other platforms that rise and fall like the tides, you’re wise to be present on social media – or to let K6 do the presenting for you.
The heart of every successful business lies in the marketing function and the health of your marketing is key to making your business more successful. If you need to improve your marketing with social media marketing contact us.