Karyn Scott

I’m a seasoned business leader with more than 25+ years of experience in marketing and Go-To-Market strategy for technology organizations ranging in scale from large enterprises to pre-seed start-ups. My sweet spot is working with stealth to series A/B orgs as I enjoy partnering with founders to define messaging, positioning, competitive differentiation and hone in on top GTM strategies. I get my energy from discovering technologies that enable and change the way we live, work, learn and play, and bringing them to market with a bang! And, as a trained and former journalist, my superpower is storytelling across mediums i.e. writing, video, podcasts. Developing a cogent, persuasive business narrative is key for any tech company going to market.

My consulting and advisory practice includes:

• Messaging and positioning
• Storytelling: building unique company narratives and voices for each founder
• Demand gen/pipeline development
• PR and Comms
• Fundraising strategy and announcement (series A+)
• Category creation/product and service introductions/launches
• Content strategy and production
• Org design