Client: A custom pallet, industrial lumber, and specialty wood packaging company in Northeast Ohio.
Engagement: Website rebuild (May 2025) + ongoing SEO and content (9 months and counting).
The situation
The client had a problem most manufacturers will recognize: something that used to work had stopped working.
For years, their website pulled in a steady stream of qualified leads. Then it didn’t. Inquiries thinned out. The site itself had started to look its age. The owners told us they no longer felt good pointing prospects, partners, or recruits to it. They wanted a fresh look, a fresh perspective, and a real plan to get leads moving again.
They weren’t shopping for a vendor. They were looking for an agency partner who would actually bring ideas to the table.
That’s where K6 came in.
What we did
We treated this as two connected problems, not a website project.
First, the brand. The owners and sales team needed to feel confident about their online presence again. So we rebuilt the site on a modern, mobile-friendly WordPress foundation, cleaned up the navigation, and made the quote request the easiest thing on every page to find. The site now matches the quality of the company behind it.
Second, the content. This is where most of the lead recovery actually came from. The old site was stuffed with keywords that no longer reflected how buyers — or search engines — actually work. We audited every page, rewrote what mattered, cut what didn’t, and reorganized the whole structure around the questions the client’s real customers ask: What kind of wood goes into pallets? What’s hardwood dunnage? Can you do custom sizes? We added FAQ sections, clear product pages, and a small library of short articles that gave the site real depth.
We also built the new content to be picked up by AI search tools like ChatGPT, Google’s AI Overviews, Gemini. A growing share of B2B buyers now start their research there, and we wanted the client cited in those answers, not invisible. That work paid off: the company is now actively surfaced by all the major AI platforms when buyers search for what they sell.
What changed for the business
The number that matters most: the client’s monthly lead volume more than tripled. Before the rebuild, the site was producing roughly 25 leads a month. In the six months after launch, it averaged closer to 90, and the trend has continued into 2026.
But the owners told us something more important than the count: the leads are more qualified and more consistent. That’s the difference between a busy inbox and a healthier sales pipeline. It’s also the thing that’s hardest to engineer and easiest to feel.
- Organic search traffic grew 32%, and the share of visitors who actually engaged with the site grew 47% — meaning more of the right people are showing up and sticking around.
- Twenty-five of the keywords we targeted moved into the top 10 search results, including the #1 spot for the highest-value terms their buyers actually type.
- The new site reads cleanly on a phone, where most first-touch industrial buying research now happens. Mobile clicks grew nearly 30%.
Why this matters to other manufacturers
If you’re a manufacturer whose website used to bring in leads and now doesn’t, you probably don’t have a traffic problem. You have a relevance problem. The content that worked five years ago doesn’t match how today’s buyers search, how Google ranks, or how AI tools summarize. The fix isn’t a fancier design. It’s content that earns its place, on a site that doesn’t get in the buyer’s way.
That’s the work. It’s not magic and it’s not fast (the client’s results took about six months to fully show up). But it’s durable, and it compounds.
In the client’s words
“Excellent web redesign for us with thoughtful page construction and search optimization that includes AI strategy. A great partner to work with.”
— Company owner (5-star Google review)
That’s the part we’re proudest of. Not the rankings, not the traffic chart — the fact that the owners who hired us would say it out loud, in public, with their name on it.
Let’s talk
If your website used to work and doesn’t anymore, let’s have a real conversation about what’s slipped and what it would take to get your lead engine running again. No hype, no urgency pitch — just an honest look at where you are and what’s possible.