SEO Content Creation Services So You Get Traffic, Leads and SALES
Search engines are an important source of traffic, and most of that traffic is coming from potential clients who are just learning about you. You need a content marketing strategy that doesn’t just help you rank higher. It needs to improve your brand and show true thought leadership.
The essence of digital marketing is content that establishes your brand as a thought leader.
SEO content is important for a website because it can have a significant impact on the website’s search engine rankings and overall online visibility. By creating high-quality, optimized content that includes relevant keywords and phrases, a website can improve its chances of appearing at the top of search engine results for those keywords, which can drive more organic traffic to the site.
Additionally, well-crafted SEO content can help establish a website as an authority in its industry, build trust with its audience, and improve user engagement. This can lead to increased conversions and sales, as well as a better overall user experience for visitors to the site.
K6’s SEO content approach includes:
Keyword Research
We use multiple tools and multiple sources to find keywords that are most likely to bring new customers to your site
Content Analysis
If you want to rank for a keyword, you need sufficient content on your site that is built around that keyword. Our keyword and content “gap analysis” helps determine your overall content inventory and where the “holes” are.
Audience Research
Using our AI SEO tools, we conduct research into what questions and topics are most suitable for your content plan. The goal is to build helpful content that will rank highly in Google, bring in high-quality traffic, and engage users.
SEO Content Calendar
We build out a specific plan with details about each Content piece we plan to write, assigned to an individual content writer, with a specific due date. You will always know what we are doing, why we are doing it – and when it will be done.
Follow-Up and Analysis
We track how well the new content is doing, and whether it is driving higher rankings and more conversions and sales.
SEO content is an essential part of a comprehensive SEO strategy and can play a crucial role in helping a website reach its target audience, improve its search engine rankings, and drive more traffic and conversions.
How often should I update my website with new SEO content?
The frequency with which you should update your website with new SEO content depends on several factors, including the type and size of your website, the industry you’re in, and your target audience. Here are some general guidelines to consider:
- Blogs: If your website includes a blog, it’s generally recommended to post new blog content at least once a week. This will help keep your site updated and fresh, and provide new opportunities for your site to rank for relevant keywords.
- E-commerce sites: If your website is an e-commerce site, you may want to consider updating product descriptions and adding new products on a regular basis to keep your site up-to-date and engaging.
- News and information sites: If your website provides news and information, you’ll want to update your content as frequently as necessary to ensure that it remains relevant and current.
- Static sites: If your website is a static site, with little or no regularly updated content, you may not need to update it as frequently. However, it’s still a good idea to regularly review and refresh your content to ensure that it remains accurate and relevant.
Ultimately, the frequency with which you update your website with new SEO content will depend on the specific goals and needs of your business. It’s important to strike a balance between regularly updating your site to keep it fresh and relevant, and not overwhelming your audience with too much new content. By regularly monitoring the performance of your content, you can make informed decisions about the frequency and type of content updates that will best meet your needs.
What are best practices for creating SEO-friendly content?
- Choose relevant and popular keywords: Conduct keyword research to identify relevant keywords and phrases that your target audience is searching for.
- Write high-quality, informative content: Focus on creating high-quality, informative content that provides value to your audience.
- Use keywords strategically: Incorporate keywords into your content in a natural and strategic way, including in the title, header tags, meta description, and throughout the body text.
- Optimize for readability: Make sure your content is easy to read and understand, with clear and concise language, short paragraphs, and headings and subheadings.
- Use internal and external links: Include internal and external links within your content to improve navigation and provide additional value to your audience.
- Optimize images and videos: Optimize images and videos by using descriptive file names and alt tags, and compressing them to reduce load times.
- Encourage social sharing: Encourage social sharing by including social media sharing buttons on your content and promoting it on your social media platforms.
- Regularly update and refresh your content: Regularly update and refresh your content to keep it relevant and current, and to show search engines that your site is active and engaged.
- Monitor and track results: Use analytics tools to monitor and track the performance of your SEO content, and use that data to make informed decisions about your SEO strategy.
By following these best practices, you can create SEO-friendly content that provides value to your audience, improves your website’s search engine rankings, and drives more organic traffic to your site.