Case Study: Stella Luna Counseling & Wellness

Stella Luna Counseling & Wellness, a provider of health and wellness services in Cleveland and Columbus, Ohio, was seeking to enhance their online visibility and expand their reach. Partnering with K6 Digital Marketing, they embarked on a transformational journey in order to align their digital strategies with their core values and offerings.

Goals:

• To gain top search engine rankings
• To create a clear, user-friendly website structure
• To express their interests, expertise, and thought leadership in wellness

Strategies and Solutions:

K6 worked with Stella Luna to create personalized SEO strategies that best aligned with their individual goals and their needs as a business. Here are some of the solutions our teams came up with that led to success:

1. SEO Optimization:
   • Conducted keyword research for every service offered
   • Implemented custom URLs, meta tags, and cross-links to relevant pages
2. Content Marketing:
   • Published fresh, engaging blog posts monthly
   • Edited and optimized posts from the Stella Luna team
   • Encouraged the production of content reflecting their interests and expertise in wellness
   • Selected colorful, engaging images for the website and blog posts to encourage reader interest
3. UX-Based Web Design:
   • Created multiple new pages detailing all their services
   • Incorporated SEO best practices for all new pages
   • Reorganized their wellness services through a clear drop-down menu hierarchy

Top Results:

• Website Traffic Growth: A remarkable increase of 56.83% in site sessions, from 1800 in January 2023 to 2823 by July 2023.
• Higher Rankings: Achieved 17 Google Top Ten rankings as well as secured the #1 ranking for the term wellness practitioners.
• Enhanced User Experience: The new UX design and clear organization of services led to higher user engagement and easier navigation.
• Established Authority: Through consistent and expert content marketing, Stella Luna Counseling & Wellness positioned themselves as thought leaders in the wellness space.

This collaboration with Stella Luna Counseling & Wellness demonstrates K6 Digital Marketing’s commitment to delivering tailored and efficient digital marketing solutions. By understanding the unique needs and goals of Stella Luna, K6 crafted a comprehensive strategy that led to measurable success, enhancing both the online presence and industry standing of this esteemed wellness provider.

For more information about how K6 Digital Marketing can transform your online presence, please contact us today.